Even after 15+ years of ecommerce and marketing online, I still get that buzz from launching a new campaign.
There’s just something about the satisfaction of having your well thought out strategy, targeting and creative all come to life.
But it can also be really, really frustrating at the same time…
So let me give you an example…
You finally hit publish on your latest and greatest Meta ad.
And within 24 hours the stats are looking good, really good.
In fact, you’re already thinking that this is a home run; I’ve finally cracked it…
But despite all the impressions, the clicks, the likes, shares, comments and visitors…
You’ve got this sinking feeling in your gut…
One thing is missing…
There aren’t any sales…
And unfortunately, this is a pretty common scenario.
Getting your audience to see your ad and then click on your ad is the perfect start
It means that you’ve managed to stop the scroll and grab their attention in a sea full of distractions.
But it’s also just that … a start.
So what’s going on???
On average, only 2% of sales will result from the first visit to your store. This means that for 98% of visitors if they are going to purchase at all you need to get them back.
And depending on your industry, the price of your product, alternatives, competition, inherent risk and a host of other considerations, the average shopper will visit your store between 4 and 6 times before pulling out the credit card.
And the process to get them back, we call, multi-touch marketing.
It’s a system by which we utilise a series of complimentary ads across multiple channels that will help move your audience through the buying cycle towards the final sale.
And without a multi-touch marketing strategy, you are missing out on 98% of your potential sales.
So if you want to drive sales and not just clicks and experience the best returns on ad spend you’ve ever seen, then book a call and discover how our done-for-you TX Sales Method can get your visitors coming back time and time again faster and easier than you ever thought possible.
