One of the easiest and most economical ways of increasing your online sales is to increase your conversion rate. Simple…
If you’re not sure of your conversion rate, just look at your store’s total number of orders for a set period and divide that by the number of visitors for the same period, then multiply by 100.
Presto, your conversion rate…
A 2024 study by LittleData discovered the average conversion rate for Shopify stores is 1.4%.
Furthermore, the top 20% of stores are converting at 3.2% and the top 10% at 4.7%
Now we would all like to be in the top 10% or 20%, but your first goal should be to hit 2% and then work up from there.
So even if you are sitting on the average or a bit below, hitting a 2% conversion rate will increase your sales by a whopping 50%.
This is all before you spend an extra dime on advertising or driving any more traffic to your store.
Increasing your conversion rate should be THE #1 priority to increase your sales.
I know it’s sexier and a lot more fun to “ad hack” or “traffic hack” your way to increased sales.
But the single most important activity to move the sales needle is conversion rate optimisation.
So before you start throwing money at ads or spending time on SEO or posting on social media, take care of the biggest needle mover there is.
The secret to creating a successful ecommerce store is not that much of a secret.
It’s only 3 simple steps…
Step 1: Increase your conversion rate
Step 2: Drive more paid and organic traffic
Step 3: Scale your marketing
Now obviously easier said than done, but the formula for online sales success isn’t complicated, you just have to have all the pieces of the puzzle and put them together in the right order.
So if you would like to drive more sales without having to spend even more time and money on shortcuts and hacks that don’t work, book a call today and discover how our done-for-you TX Sales Method will increase your conversion rates and lay the foundations for your ongoing ecommerce sales success faster than you ever thought possible.
