I was on a call with a client the other day and the topic of “problem solving” came up.
So for some background, this ecommerce store owner had been told that her products wouldn’t sell because they didn’t solve a big enough problem.
Just for the record, I don’t agree with that statement at all.
Sure, there are plenty of products out there that do solve big, fat, meaty problems…
But if you think about it, some of the biggest brands in the world aren’t solving earth shattering problems.
Imagine a plain white T-shirt.
It’s not solving a crisis. It’s not reinventing clothing. It’s not the most unique or advanced piece of fabric out there.
But when you slap the “Supreme” brand logo on it?
Suddenly, it’s a cultural icon.
People are camping out overnight, refreshing their browsers, and paying hundreds—sometimes thousands—just to own it.
Why?
Not because the cotton is woven differently or the seams are stitched with gold thread. It’s because of the brand.
Supreme took the most basic item of clothing and turned it into a symbol of exclusivity, culture, and identity. That tiny logo isn’t just a mark; it’s a story, a tribe, and a movement.
The reason people are obsessed with Supreme isn’t about the product itself—it’s about the experience and meaning attached to it.
And that’s the power of branding. It transforms the ordinary into the extraordinary. It builds a connection, tells a story, and invites people to be part of something bigger.
So, if you’re stuck trying to position your product, don’t just focus on what it does. Think about what it means.
Because when people buy into your brand, they’re not just purchasing a product—they’re joining a community.
So if you want to build a sustainable online brand that people want to be a part of, book a call today and discover how our done-for-you TX Sales Method can help tell your story, build your tribe of loyal and repeat customers and grow your business faster than you ever thought possible.
