What I’m about to describe is probably the biggest frustration I hear from ecommerce store owners.
They spend all week launching new ad campaign, creative looks great, targeting is right on point.
Then a customer clicks on your ad, lands on your site, likes what they see and adds a product to their cart.
They’re just one click away from checking out and you making a sale and …
They just stop…
They click away, close the browser window and disappear.
It begs the question…
Why do 70% of customers do this? Why do they abandon their carts?
And the answer is…
“The Silent Checklist”
As consumers whether we are conscious of it or not, we are running through a checklist in the back of our heads every time we make a purchase.
We are mentally ticking off all the things we need to know about the product, satisfying all our concerns, assessing risk, justifying cost, evaluating options, researching competitors, reading reviews and the checklist goes on and on.
And this process may go on for a matter of moments or it can go on for months. It all comes down to the individual product.
Let’s be realistic here, you’ll probably spend less time running through the checklist if you are thinking of buying a $20 pair of sunglasses versus the lengthy checklist of a LED TV, electric scooter or a computer purchase.
But regardless, we all go through the same process when purchasing.
So your job as an ecommerce store owner is to make sure you are helping your customer tick off all these mental checklist items.
This means going deep on providing the information specific to each of your products so your customer can tick off all the checklist items in their mind.
If there is just one box left unticked, it’s most likely you’ll lose the sale.
You are far better putting time into stopping abandoned carts in the first place by going deep with your content before spending time refining your abandoned cart emails.
If you’d like to reduce your abandoned carts and increase your conversions rates all at the same time, book a call today and discover how our done-for-you TX Sales Method can turn your visitors into buyers quicker and easier than you ever thought possible.
