I very rarely do this, but I was rushing between meetings and pulled into a McDonald’s drive-thru for a quick pick-me-up.
A good ole Quarter Pounder was calling my name. I placed my order, I’m ready to pay and move onto the next window when the drive through cashier cheerfully asks:
“Would you like me to make that a small meal for you for just $3 extra?”
Now, fries and a coke weren’t even on my radar. But something about the way they framed it—just $3 extra to upgrade to a meal—got me.
Before I knew it, I was cruising out with a bigger meal and a reminder of a valuable lesson.
And there’s a strategy behind this simple upsell, and it’s one that eCommerce brands should take notes on:
And here are the key Lessons for eCommerce store owners from the Golden Arches
Automation can scale this every time.
Imagine if McDonald’s relied on their cashiers to remember the upsell for every order. Instead, they’ve systemized it—every customer hears the same irresistible offer. In eCommerce, automated emails, cart, check out and post-purchase prompts can do this work for you.
So are you leaving money on the table?
For eCommerce brands, there are countless untapped opportunities to upsell or cross-sell:
Customers buying sneakers but not being offered socks
Skincare shoppers leaving without adding a cleanser to their cart
Pop ups and post purchase flows
Post-purchase emails suggesting related products
Every missed upsell is revenue you’re walking away from. The good news? It’s fixable.
So if you would like to boost your sales with a systemised “would you like fries with that?” upsell and automated post purchase flow without all the technical headaches, book a call today and discover how our done-for-you TX Sales Method can help you convert missed sales opportunities into revenue faster than you ever thought possible.
The best customers are those already buying from you.
McDonald’s knows that the moment you’ve committed to a purchase is the perfect time to suggest more. You’ve already decided to spend; adding a little extra feels natural, not pushy.
Offer complementary items, not random ones.
Fries go with a burger, just like an accessory goes with an outfit or a serum with a moisturizer. The upsell works because it makes sense as part of the experience.
