Things have changed enormously in the ecommerce world since the end of COVID. During the lock down periods, it was almost impossible not to be doing well online. For most store owners sales were kicking along nicely because people had no other option but to shop online. Fast forward to today and bricks and mortar stores are making a real comeback, and it can feel like online stores have lost their shine. So if you’re finding that the strategies that were working for you back then are now falling flat … Well, you’re not alone. During 2024 we all experienced “normalisation” where the ecommerce boost from COVID is well and truly faded. And guess what? Many store owners have slowly watched this normalisation occur without realising what was actually happening. And it has left them wondering what went wrong. The reality of it is, the ecommerce game has changed. The playbook that worked over the past couple of years is no longer working. It’s time to reset and start focusing on strategy rather than a list of playbook tactics. It’s time to stop chasing the next overhyped shortcut to success and focus on good ole online selling principles that have stood the test of time, pre and post COVID. And the place to start in 2025 is positioning. Because consistent sales are always the result of a great positioning. Not the latest hack or guru tactic. It mightn’t be sexy but the 5 key elements to positioning are just as relevant today and into the future as they’ve always been. 1. Understand your target audience 2. Build strong brand identity 3. Optimise product presentation 4. Focus on value and differentiation 5. Create great offers So if you would like to position your ecommerce store for growth and success, then book a call today and discover how our done-for-you TX Sales Method can help you out position the competition and grow sales faster than you ever thought possible.
