If you want to turn your ecommerce store from a side hustle into a profitable fulltime business…
Then the relentless pursuit of Money can’t be your only driving force.
I’ll be as bold to say, if Money is your sole motivation…
You’re probably better off heading to the casino or the race track.
Why?
Because with these other options, it’s so much easier to just…
“Strike it Lucky”
You see, one of the secrets to making it online is finding a unique product positioning. And you’ll rarely just “luck out” in finding one.
Even if you are in one of the most crowded markets, finding your unique product positioning will separate you from the rest of the competition.
And to do that,you have to go deep into your own corner of the market.
And this is exactly what Ryan did one of our TX Sales Method clients.
He didn’t just sit in his office, fill in a work sheet and guess what his customers might want, he hit the streets, literally.
Ryan spent hundreds of hours in speciality stores, malls and shopping centres surveying people about all things men’s plus size fashion related.
He’d ask about their favourite brands, what they liked and what they didn’t like, what styles and designs people would like, what’s missing and the list of research questions went on.
No stone was left unturned in understanding his customer and developing his product to fit his corner of the market.
And here it is…
Every ecommerce store owner wants to be a success.
But very few are willing to put in the grind to get there.
And if money is your only motivation …
It’s likely at some point you’ll lose the drive to take head on the challenges that come with building a successful online store.
Instead of staying committed and doing the work, you end up with shiny object syndrome and head off course.
Now I’m not suggesting for a minute you have to do exactly what Ryan did,
There are other ways of finding your unique product positioning.
But it’s the commitment you need.
You have to understand how to get into the heads of your customers and love doing it …again and again and again. It’s a process not a single event.
So if you want to find out how to get inside the head of your customers, book a call today and discover how our done-for-you TX Sales Method can help you find your unique product positioning and set your store on the path to success.
