There is a famous quote by Tom Clancy:
Information, knowledge, is power. If you can control information, you can control people.
There are also a stack of other quotes floating around out there about information, knowledge and power that run along the exact same lines.
According to the latest estimates, approximately 402.74 million terabytes of data is created each and every day and that rate is constantly accelerating.
There has never been a time in history where we have had access to so much information.
But is information the same as knowledge?
In my humble opinion, NO.
Simply put, information is processed data with some sort of attached context or meaning
However, knowledge is the next layer. It’s the understanding, interpretation and application of that information.
In other words, knowledge is information that has been processed by our minds through learning, experience and instruction.
Think of it this way – you could read all the books ever published about how to play golf – you could know everything about how to swing the club through to every single rule…
Bet yet… You first step onto the golf course and can’t hit a ball straight or further than 50 metres.
The truth is, information and knowledge are only part of the solution without the secret sauce…
Relentless execution.
They say it takes 10,000 hours of practice to master a skill.
It’s the same thing with your ecommerce store…
You can have access to all the information in the world at your fingers tips. Which I remind you, that you already have.
But if you can’t apply and relentlessly execute that knowledge, you’ll just keep spinning your wheels.
And that’s where we come in.
When was the last time you spent 10,000 hours to master a skill?
Don’t feel bad, not many people do.
If you want a team that has spent the time to master the skills required to grow your ecommerce store, then book a call today and discover how our done-for-you TX Sales Method can help you apply and execute all the knowledge to grow sales faster than you ever thought possible.
