I’m no psychic, but I can pretty much guarantee you that your new customer acquisition costs are going to go up by about 15% this year.
So why am I so confident about that. Simple…
Because this 15% year on year increase has been the trend for the past 3 years and I don’t see any reason for things to change.
The other thing I can be 100% certain of…
Advertising costs aren’t coming down in 2025… If ever…
So what does this mean for your online store?
It means if you want to grow profitably this year …
Something needs to change
You need to take a different view on your customer acquisition strategy.
Because here’s something that most ecommerce store owners don’t’ realise…
The ecommerce store owners who manage to build million dollar stores aren’t necessarily the ones with the best products.
But they are definitely the ones who consistently turn first-time buyers into repeat customers and raving fans.
Think about your favourite brands for a minute…
The brands you keep buying from over and over again.
Notice how they don’t bombard you with relentless ads or being constantly on sale?
Instead, they created a journey that took you from “Mmmm, this looks interesting” to…
“Hell Yeah, I’m in and I’m telling everyone”.
We call this the Profit Pathway
And it’s actually pretty straightforward once you know what to focus on.
Because contrary to what the gurus will tell you …
You don’t need complex funnels or engagement strategies or fancy tech to make people know, like and trust and ultimately fall in love with your brand.
All you need is a clear pathway that guides your customers from their first purchase to becoming a repeat purchaser and raving fan.
And it works even if you only have one product right now.
Because it’s not about how many products you sell …
It’s all about how well you understand your customers’ needs and desires.
So, if you’re tired of watching your ad costs climb year after year while your profits dwindle …
And you’d rather build a sustainable business that makes people buy from you again and again …
Book a call today and discover how our done-for-you TX Sales Method can help you identify the biggest opportunities for tuning one-time buyers into loyal fans and help you create a Roadmap for building profitable, long-term customers faster than you ever thought possible.
