Have you ever wondered why some ecommerce store owners are reporting these massive returns from their ad spend and absolutely creaming it…
While others can’t even get close to breakeven?
How is this even possible?
We’re all using the exact same tool…
So why are some store owners dialling in record sales …
While others are barely keeping their heads above water?
Well, I know it’s not because they’re some sort of Meta Ads whisperer.
And it’s not because of their budget, superior products or even price.
The real reason is something that most store owners are completely unaware of…
And the truth is…
The focus shouldn’t be all about the targeting or the creative.
Don’t get me wrong, that’s important, but it’s not where the ecommerce game is won or lost.
It’s what happens after the ad click that matters most.
Because on average, only 2% of visitors will purchase on that first visit.
This means that for 98% of visitors from your ad to purchase they are going to need at least a second visit.
Think about your own purchase behaviour. When was the last time you clicked on an ad landed on the page and immediately pulled out the credit card?
It just doesn’t typically happen that way, that’s not how the majority of people purchase.
What you need to do after the click is to stay in front of your customer whilst they make their way through the buying process.
And it’s this buying process that will ultimately determine if you are going to be the recipient of the sale or a competitor.
And to stay in front of you customer you need a “multi-touch” strategy.
A way of controlling and guiding the customer through the buying process.
It’s not until you master the art of “multi-touch” marketing, will your ads deliver that elusive 10X ROAS that you’ve been hearing about.
So if you want 10X ROAS results from your advertising without dropping prices and raising your ad budget through the roof, book a call today and discover how our done-for-you TX Sales Method can create a multi touch strategy that converts visitors into buyers and increases your sales quicker than you ever thought possible.
phase3ecom.com
