The 3 Big Needle Movers to Focus On

For most ecommerce store owners, there is simply just not enough time in the day.

Without neglecting something important in your life, it can be a serious juggling act to find the time to do all the things needed to keep growing your online store.

So how do you grow your store when your schedule is already jam-packed …?

You only focus on “needle movers”.

So what are those needle movers:

Here are the 3 things we focus on when growing stores:

#1 – Conversion Rate Optimisation

It’s no use driving more and more traffic to your site if it is simply going to bounce. You have to make sure your store is in the best shape possible to make sales. There are 3 key elements to CRO.

  1. Best practice check list – this is a comprehensive list of items that we have compiled over the years that ensures you have all the “sales triggers” in place.
  2. Heat Map Tracking – You have to understand the qualitative data which captures the experiences and behaviours of your visitors. It’s the how and why, not just the how many.
  3. Dialling in the tech – Your online business is more than just your website. It is the greater sum of all the parts. The Google tech stack, through to server-side-tracking, click fraud monitoring, tracking pixels, conversion APIs and the list goes on. It all needs to be configured and running like a well-oiled machine.

#2 – Understanding Buyers and Creating Offers

You have to understand who your ideal customer is. You need to get inside their head and know exactly what they are thinking. It’s knowing your customers’ every concern, desired outcome and obstacles that will separate you from your competition.

Once you know who your ideal customer is you need to create irresistible offers. Offers are more than just discounts and giveaways, they are the tipping point to the sale. With all other things considered equal, a better offer will win the sale every time.

#3 – Staying in the Buying Cycle

What most store owners don’t realise is it takes on average between 4-6 visits before your customer is satisfied and they are ready to buy. If you are not creating these additional touch point by retargeting and using ad creative and content as a sales tool, you will fall out of the buying cycle and out of consideration.

There is no need to reinvent the wheel or start from scratch when shifting your sales needle, use what already is proven to work.

By leveraging our tried-and-true methods, you can save a whole pile of time and effort.

Or put simply …

Stop playing around with things that don’t work. Get everything you need to get runs on the board quickly and break through your current sales ceiling without sacrificing every minute of the day.

So, if you’re tired of feeling stretched from pillar to post and are ready to focus on what really moves the sales needle, then book a call today and discover how our done-for-you TX Sales Method can help you cut through the clutter and set you on the path to online sales success.